Database Loyalty Programs Analyst

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Information Technology
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Information Technology

Job Description

Description of the Position:

The Database Loyalty Programs Analyst will provide technical and logistical expertise in database efforts, primarily regarding direct communication and loyalty marketing. This team member performs independent data analytics in a timely manner. Team Member will work independently under minimal supervision. This position relies on experience, instructions, pre-established guidelines and very good to excellent judgment to perform the functions of the job, plan and accomplish goals. A certain degree of creativity and latitude is required.

Primary Duties, Responsibilities, and Tasks:

• All team members are obligated to support and uphold the Valley View Casino & Hotel’s Standards of Excellence as outlined in the Team Member Guide to Success.
• Maintain positive guest relations at all times, resolving guest complaints and ensuring guest satisfaction. Greet guests in a courteous and caring manner using personalized service.
• Collect statistical data for use in developing Loyalty Marketing.
• Analyze, profile, model and interpret database metrics in support of Loyalty Marketing and provide analysis results to Database Manager.
• Participate in all facets of Direct Mail including but not limited to: database segmentation, list generation, static and variable data verification, primary and revision proofing, GL accounting related to Loyalty Marketing postage, press checks, mail drop cycle, and other tasks as assigned.
• Manage mail process cooperatively with vendors, such as print and/or mail house(s).
• Perform maintenance of Valley View Casino & Hotel marketing databases including updates and back-ups.
• Regularly communicate technical information to department manager and director.
• Use Viz explorer and other tools to create production cycle reports including guest performance, event formas, marketing optimization segmentation lists and ad hoc reports as needed for use by Casino Management and outside departments.
• Understand and implement business requirements in the set-up of reports for Direct Marketing.
• Generate forms and reports from database such as mailing lists and other information as needed.
• Responsible for ensuring data integrity for all data sources used.
• Held accountable, to the highest degree, for the accuracy and thoroughness of reports. Realizes the impact and sensitivity of valuable data retrieved and analyzed.
• Maintains a working knowledge of company facilities, as well as special events on property, in order to advise guests and fellow Team Members of same, whenever possible.
• May be required to attend special events and Director on Duty events.
• Other duties as assigned by management.
• Responsible for conducting all responsibilities in a professional and ethical manner
• Responsible for maintaining a consistent, regular attendance record.
• Adheres to performance standards, company policies and procedures, as they relate to the department.

Job Requirements

Required Qualifications:

• Associate’s Degree with three years’ related experience or equivalent combination of education and experience working in a database environment providing statistical data and analysis.
• Three years of experience with direct mail practices and procedures.
• Previous experience using analytical software suites to create and present reports.
• Two years of experience working in a marketing, advertising or promotions environment.
• Proven statistical, analytical and problem-solving abilities including the ability to identify trends, patterns and relationships in data; develop and measure testing scenarios; and synthesize/report results.
• Experience conducting marketing and business analysis including guest profiling and segmentation, needs analysis, market sizing and other types of quantitative and qualitative strategic business analysis.
• Working knowledge of relational database concepts.
• Demonstrated proficiency in Microsoft Office Products.
• Ability to multi-task and reprioritize throughout the day.
• Strong organizational and analytical skills.
• Ability to speak and understand the English language.
• Ability to write routine reports and correspondence.
• Ability to read, analyze and interpret documents such as safety rules, instructions, guidelines, operating and maintenance instructions, and policies and procedure manuals written in the English language.
• Ability to understand oral and verbal communication while using Valley View Casino & Hotel’s communication tools which include but are not limited to radios, cell phones, and or email.
• Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form referring back to established guidelines and policies and procedures.
• Ability to define and quantify problems involving several concrete variables, collect data, establish facts, analyze metrics and draw valid conclusions to carry out primary duties, responsibilities and tasks.
• Ability to work with mathematical concepts. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Must use very good to excellent judgment when providing information to our guests and maintain positive guest relations at all times.
• Must apply for, receive, and maintain a Gaming License from the Tribal Gaming Agency.
• Must be able to successfully pass applicable auditions or skill testing and a drug screening test.

Preferred Qualifications:

• Previous experience in a casino/gaming environment.

Physical Requirements of the Position:

The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.
• Clear vision (close, distant, peripheral, and depth perception) is needed for navigating office and casino environments, reading and reviewing reports and policies, operating data processing equipment and other essential job functions.
• While performing the duties of this job, the Team Member is regularly required to talk and hear.
• The Team Member may be required to stand, walk, and sit and use hands to manipulate, handle, or feel.
• The Team Member is regularly required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
• The Team Member must frequently lift and/or move 10 pounds and occasionally lift and/or move up to 25 pounds.

Working Conditions:

• The Casino is open 24 hours per day, seven (7) days per week; therefore, you must be flexible to work any and all shifts.
• While performing the duties of this job, the Team Member is exposed to second hand tobacco smoke, moving mechanical parts, risk of radiation from computers, and fumes or airborne particles.
• The Team Member is usually subject to inside environmental conditions, which provide protection from weather conditions, but not necessarily from temperature changes.
• The Team Member is occasionally subject to outside environmental conditions and to wet, hot and/or humid conditions.
• The noise level in the work environment is usually moderate. When on the casino floor, the noise level increases to loud.

Other Information:

• Native American hiring preference applies.
• This job description does not list all the duties of the job. You may be instructed by management to perform other tasks or functions.
• You will be evaluated in part based upon your performance of the tasks listed in this job description and your ability to commit to the Standards of Excellence.
• Management has the right to revise this job description at any time.
• The job description is not a contract for employment.

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