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Job Title:   DIRECTOR OF MARKETING
Sandia Administration
11042
Varied
$106,553-$138,519 annual
Marketing
Full-Time

JOB DESCRIPTION:
Position Summary
Responsible for planning, developing, coordinating, and implementing marketing strategies and activities for the Casino and Resort.  Responsible for the Marketing, Players Club, Promotions, Advertising, Media Buying, Graphic Arts and Player Development. 
Supervision Exercised
Reports to the General Manager, Gaming Operations
 
Supervises all areas of Marketing Department including:
  • Marketing
  • Player Development
  • Player’s Club
  • Database
  • Advertising Services
  • All associated Supervisory and support staffs including Outside Advertising / PR Agencies, suppliers and vendors.
Major Duties and Responsibilities
  1. Assists with the development and implementation of short and long strategic marketing plans involving events, tournaments, promotions, entertainment and reinvestment strategies.
  2. Helps prepare the annual marketing plan and budget that will help maintain and grow a strong local base of customers along with cultivating outer market and new business aligned with the business objectives.
  3. Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas.
  4. Helps coordinate and implement strategic alliances with reputable business partners creating greater brand awareness and financial benefit to Sandia Resort & Casino.
  5. Prepares contracts with various vendors including entertainers, suppliers, charter companies, transportation, advertising services or public relations agencies or group or convention business. 
  6. Involved in the recommendation process for charitable contributions, sponsorships, vendor selection and property initiatives. 
  7. Responsible for focusing on identifying emerging trends and issues.  Identify and prioritize opportunities as they relate to marketing activities.
  8. Responsible for becoming local and regional market expert regarding business marketing issues and make recommendations on short and long term strategies.
  9. Work closely with the General Manager of GamingOperations, General Managerof Resort Operations and Golf Course Management to maximize effectiveness of all marketing activities.
  10. Develops, recommends and implements new special events & promotions while improving on existing activities.
  11. Develop and recommend entertainment strategies that are in the best interests of the Resort and Casino as well as the Pueblo of Sandia.
  12. Gives regular ongoing feedback to the General Manager of GamingOperations, General Manager of ResortOperations and Golf Course Management regarding the reactions of the customers and prospective customers across all channels.
  13. Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals.
  14. Directs database and direct response marketing including monitoring print production, mailing distribution, and redemption rates and costs.
  15. Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed.
  16. Responsible for initiatives in the area of Player Development related to Manager and casino host performance regarding customer contact, events, acquisition and worth goals. 
  17. Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
  18. Assists with public relation activities and campaigns to promote the image and awareness of the property in the community and geographic region.
  19. Routinely and periodically spot checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with SOP’s and POP’s.
  20. Responsible for completing performance evaluations, training guidelines / coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision.
  21. Performs duties in accordance with property compliance and regulation standards as established by the Pueblo of Sandia and the other governing bodies including but not limited to NIGC and STGC standards.
  22. Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives. 
  23. Perform additional duties and responsibilities as necessary or assigned.
Secondary Duties and Responsibilities
     
Knowledge, Skills and Abilities
  1. Strong business experience in reviewing and developing marketing plans, marketing materials and collateral.
  2. Strong track record of understanding market dynamics and responding in a pro-active manner to assure achievement of business objectives.
  3. Experience analyzing and making recommendations on promotions.
  4. Ability to create effective cross-company working relationships and execute on business plans which requires multi-division participation.
  5. Ability to work additional and unusual hours including weekends and overtime.
  6. Ability to draft complex reports and materials and give lengthy oral and written presentations.
  7. Knowledge of the gaming, hotel and/or entertainment industry.
  8. Experience with ad campaigns including media experience in graphics designs.
  9. Must have excellent oral and written communication skills.
  10. Must have excellent customer service skills.
  11. Ability to supervise and direct the work of employees.
  12. Ability to exercise sound personnel management practices while illustrating firm dispositions in dealing with employee issues.
  13. Ability to write, prepare standard reports and documents. 

JOB REQUIREMENTS:
Minimum Qualifications, Education and Experience
  1. Bachelor’s Degree in Marketing, Business Advertising or related field
  2. Eight (8) years of progressively responsible experience in the management and administration of multiple Marketing functions within a casino/hotel operation, three (3) years of which were at the Director level.
  3. Must have considerable experience in developing successful casino marketing, entertainment andplayer development programs. 
  4. Responsible experience may be substituted for required education.
  5. Must be able to obtain a valid, unrestricted NM Driver’s License.
Licensing Status
Must meet Gaming License requirements at the Primary Management Official (PMO) level.  
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505.796.7500 • 800.526.9366
30 RAINBOW ROAD NE • ALBUQUERQUE NM 87113
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