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Job Title:   Database Analyst
Prairie Band Casino & Resort
 
Day
Full-Time
 
MARKETING

JOB DESCRIPTION:

JOB SUMMARY: 
Creating efforts using customer database for mailings, communicating results, working with management and IT to develop the marketing system. 

ESSENTIAL JOB FUNCTIONS: 
Assists in planning of all Database and Direct Marketing programs 
Assists in the preparation of profit and loss statements for all Database marketing programs 
Utilize Marketing Workbench to extract data for customer mailings and reporting
Performs ad hoc data extracts and analysis 
Proactive role in developing strategic use of existing information processes, as well as evaluating potential uses of new processes 
Develops a thorough understanding of the property Marketing goals 
Develops and maintains policies, procedures and standards relating to database management and monitors transaction activity 
Supervises suspense and trespass account processing 
Supervises direct mail agency to ensure deadlines are met and costs controlled 
Perform analysis on database performance including revenue trends, attrition and migration, and reinvestment levels 
Supervises team to ensure accurate and timely redemption of all coupons 
Develop presentations for upper management 
Acts as a role model and always presents oneself as a credit to Prairie Band Casino and encourages others to do the same 
Adheres to regulatory, departmental and company policies 
Other related duties as assigned 

QUALIFICATIONS:
 
Bachelor degree required 
Two years experience in managing data driven marketing campaigns 
Must possess excellent skills in project and people management, communication and writing 

PHYSICAL, MENTAL, AND ENVIRONMENTAL DEMANDS:
 
Physically mobile with reasonable accommodations 
Respond to visual and aural cues 
Read, write, speak, and understand English 
Operate in mentally and physically stressful situations


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