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Full Time
Job Description:
The Marketing Manger is responsible for strategy and execution of Marketing programs in advertising, branding, promotions, special events contributing to the profitability of Belterra Park.  The Marketing Manager communicates and fulfills the mychoice loyalty card  benefits program.

Delivers superior internal and external guest service the Pinnacle Way by ensuring every interaction includes our Six Core Service Standards (Look sharp, smile and greet the guest; Be friendly, polite and use courteous language; Provide especially timely and knowledgeable service and then some; Always find solutions to guests’ problems; Use the guest’s name when appropriate; Thank the guest and invite him or her back.); and work harmoniously with fellow team members.



  1. Hires, motivates, evaluates, and manages staff in order to ensure that team members receive adequate guidance and resources to accomplish established objectives.

  2. Develops, implements, and monitors department standards, guidelines, and objectives, and maintains other administrative processes such as budget and staffing to ensure proper planning and efficient operation of department.

  3. Responsible for morale of department through quality of supervision and training and provides training for all department personnel to ensure customer service standards are met.

  4. Establishes and maintains consumer marketing objectives, standards, procedures, and budgets in accordance with Belterra Park corporate policy to ensure the proper management of departments.

  5. Manages long and short term planning for all functions of the consumer marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.

  6. Manages agency creative and production functions for development of all property marketing materials to support key operational areas.

  7. Oversees and develops all property advertising, in conjunction with outside agencies, in order to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals.

  8. Communicates mychoice loyalty card program with mychoice Center and manages mychoice benefits fulfillment.

  9. Ensures that all Marketing events and programs are in compliance with gaming regulations with timeliness of promotional submissions and reporting.

  10. Meets and communicates with staff and other departments to facilitate planning for fulfilling their special promotional needs such as for parties, etc.

  11. Plans and coordinates promotions and special events, including development of ideas and creation of events calendar.

  12. Communicates goals and needs in order to facilitate planning for promotional programs.

  13. Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems.

  14. Works closely with Director of Marketing on the development of long and short term strategies, as well as the evaluation of the consumer marketing plans.

  15. In concert with the special events staff, hosts and facilitates all MyChoice events, ensuring profitability goals are met and productivity reports are create and forwarded as needed.

  16. Determines supplies necessary for the special event activities to ensure the timely procurement of necessary parts and that par inventory is maintained; coordinates the upkeep and maintenance of equipment to ensure proper operation.

  17. Performs related  duties and responsibilities as required

Job Requirements:

(Related education and experience may be interchangeable on a year for year basis)


This knowledge and these skills are typically acquired through a Bachelor's degree in Marketing, Advertising, Hospitality, or related field, in addition to three years progressive  marketing experience or five years of marketing/advertising and/or marketing related experience.


Knowledge of:

Knowledge of gaming and tourism business.

Understanding of the regional geographic market that the gaming will attract.

Understanding of the technical workings of media and media buying; advertising; research; public relations; and promotions.

Complete familiarity with budgeting process, financial statements, and basic accounting principles; understanding of corporate and property-specific policies and procedures.

Knowledge of strategic marketing, planning, and organizational and project tracking

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