Potawatomi Hotel & Casino (PH&C), owned by the Forest County Potawatomi tribe, is one of the most comprehensive, state-of-the-art entertainment properties in the Midwest, including slot machines, table games, poker tables, bingo, off-track-betting, a theater, event center, award-winning restaurants, full-service catering, and a luxury hotel, with a variety of business meeting and special occasion venues. In addition to being the premier entertainment destination in the Midwest, PH&C sets the bar high for responsible citizenship through its dedication to charitable giving, responsible gambling, and sustainability.
PH&C operates on growth-oriented Mission, Vision, and Values statements that emphasize providing opportunities, being the premier entertainment destination in the Midwest, and most importantly, acting with integrity in everything that we do. While carrying out the job duties listed below, the Media Manager contributes to our continued business success by providing unsurpassed guest service, personal and professional dedication to our Mission, Vision, and Values, and demonstrating a high level of integrity and ethical standards.
Principal Duties and Responsibilities (*Essential Functions)
- *Manage the day-to-day planning and operations of the social media, search engine optimization (SEO), and digital programs to align with business objectives, support team growth and development, and implementation of new initiatives. This includes but is not limited to the following: research, negotiations, media buying, post buy analysis, added-value opportunities, vendor relations, budgeting, and reconciliation.
- *Carry out management responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include but are not limited to interviewing, hiring, and training team members; scheduling and motivating team members; planning, assigning, and directing work; appraising performance; rewarding and disciplining team members up to and including termination; addressing complaints; and resolving problems.
- *Make actionable recommendations for social and digital plans by analyzing qualitative and quantitative ratings and data.
- *Plan, create, and implement paid social media campaigns on social media networks with appropriate audience targeting that aligns with the company’s social media strategy.
- *Create and maintain all reports and analysis pertinent to the media plan, SEO, and digital metrics, including but not limited to media flow charts, budget spreadsheets, reach and frequency analysis, social media tracking, competitive spending, and web ad effectiveness.
- *Drive innovation by leveraging new media platforms and tactics to engage with the audience and develop innovative programs that set the bar in media return on investment.
- *Collaborate with marketing team members to ensure effectiveness of media placement and overall communication activities including but not limited to online marketing campaigns, online advertising, promotions, email campaigns, website design, advertising, and graphic design.
- *Assist the Marketing Director to develop and implement fiscal advertising budgets and ensure maximum utilization of budget.
- Ensure that the implementation of the media plan works effectively to express the overall marketing strategy as developed by the marketing team.
- Maintain a strong understanding of social and digital trends to ensure plans are in line with best practices and tracking and analytics are properly implemented.
- Establish, update, and ensure full compliance with departmental Internal Controls, policies, procedures, and regulations.
- Perform other duties as assigned.
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