Database Marketing Manager

Schedule and manage all tasks related to executing direct mail programs using an extensive player database, to include but not limited to, generating mailing lists, designing mail marketing offers, completing pro formas, overseeing creative and production processes and completing post analysis of offers.  Utilize, test and control methodology to improve direct marketing programs and maximize revenue growth.  The Manager of Database Marketing is responsible to oversee a staff of two (2) individuals. In addition, the team member in this position is responsible to promote positive guest relations through prompt, courteous and efficient service.
 
Principal Duties and Responsibilities (*Essential Functions)

1. *Manage all aspects of the database marketing team to include but not limited to project planning, organization, effective and efficient execution of database marketing and establishing and maintaining vendor relationships.
2. *Work with departments across the organization to identify, develop and execute opportunities for marketing through hard copy mail and web based email programs.
3. *Carry out management responsibilities in accordance with the organization’s policies and applicable laws.  Responsibilities include but not limited to interview, hire and train team members; plan, schedule, assign and direct work; appraise performance; reward and discipline team members; address complaints and resolve problems.
4. *Explore new one-to-one relationship, database or specialized database marketing opportunities to target new guests and players club membership acquisition. 
5. *Track industry trends of new product introductions and successful casino database and/or one-to-one relationship marketing practices throughout the country.
6. *Possess and maintain a thorough understanding of our Casino Management System (CMS) and relational database report writing software to access contact information and carded play history for segmentation purposes.
7. *Extract and analyze carded guest information and play history utilizing relational database report writing software.
8. *Ensure the integrity of the CMS database for accuracy and protection of proprietary guest and gaming data.
9. *Lead and manage multiple projects simultaneously setting own priorities to ensure timely completion.
10. *Prepare and maintain annual departmental budget, track monthly budget expenditures and manage for efficiency.  
11. Oversee the proofing process of all offers to ensure the accuracy of the piece to the corresponding matrix and the message to the guest is clear and concise.   
12. Communicate and train other departments regarding direct mail offers.
13. Establish, update and ensure full compliance with departmental Internal Controls, policies, procedures and regulations.
14. Other duties as assigned.

1. Bachelor’s Degree in Business, Marketing, Communications or related field and two (2) years database marketing and analysis experience or five (5) years or more of database marketing and analysis experience. 
2. Two (2) years management/supervisory experience preferred.
3. Two (2) years of casino experience preferred.
4. Ability to define problems, collect data, establish facts and draw valid conclusions.
5. Office skills, ability to use standard office equipment and computer proficiency in Microsoft Word, Outlook, Excel, Power Point and Access.  Experience in database structure and creating queries is required.  Structured Query Language (SQL) or IGT Advantage or other experience in relational database software preferred.
6. Ability to maintain organization, meet deadlines, possess integrity and discretion in handling confidential information.
7. Ability to communicate effectively before groups of guests or team members of organization.
8. Ability to read, analyze and interpret complex documents such as financial reports and legal documents.
9. Ability to write routine reports and correspondence. 
10. Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.
11. Ability to work in an intense and fast paced environment where a high degree of concentration is necessary to perform the required job duties.
12. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. 
13. Ability to respond to common inquiries or complaints from guests, regulatory agencies or members of the business community.
14. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
15. Ability to work irregular hours and extended shifts including late nights, early mornings, weekends and holidays.
16. While performing the duties of this job the team member frequently is required to stand, sit and walk. The team member is regularly required to talk or hear; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms. The team member must be able to operate a personal computer. The team member is occasionally required to climb or balance; stoop, kneel, crouch and crawl.
17. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

 
Working Conditions
The noise level in the work environment is usually moderate. When on the casino floor the noise level increases and it is not smoke free.
 
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all qualifications, responsibilities, duties and skills required.