Turning Stone Resort Casino
Job Code
Travel Involved
Marketing & Sales
Employment Status

Email Marketing Specialist

Job Description

Join a dynamic, energized team of marketing and sales professionals where you have the opportunity to lead email campaigns for a growing organization spanning both the hospitality and retail industries.  From campaign management to content development, this role is a vital contributor to smart communications leading to an effective sales funnel, deepening relationships with existing guests, and acquiring new guests to Turning Stone Resort Casino and Oneida Nation Enterprises brands.  Join New York’s Most Awarded Destination Resort and CNY’s growing tourism and retail industries to grow your marketing career.



  • Working with the CRM Manager, execute email campaigns for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
  • Execute, measure and report on email campaign efficacy across Oneida Nation Enterprises brands.  Identify and report out which campaigns encourage guest retention, guest loyalty and guest spend.
  • Assist the CRM Manager with Guest Journey Mapping analyzing touchpoints and leveraging cross-marketing, upsell strategies.
  • Work closely with all departments to ensure email campaigns work effectively.
  • Ensure the database is segmented effectively for targeted email marketing activities.
  • Deploy testing strategies for email campaigns and report out on the most effective approach for Oneida Nation Enterprises.
  • Craft and deliver email reporting analyses, along with opportunistic recommendations, to marketing leadership. 
  • Maintain external professional relationships to assure specialized expertise and development.
  • Other duties as assigned.

Job Requirements

  • Bachelor’s degree in Marketing, Computer Science or related field or equivalent experience.
  • Minimum two years of working experience in website management, online marketing, and SEO/SEM strategies.
  • Must be able to obtain and maintain valid gaming license as required for Oneida Nation Enterprises.
  • Excellent communication skills, project management efficacy– highly organized, results oriented, and able to take initiative and lead projects.
  • Ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
  • CRM platform and computer application proficiency
  • Superb written and verbal communication skills.