Job Code 014220
Full Time
Category Marketing/Sales/Convention Services

Digital Marketing Specialist


  • Under the general direction of the Digital Marketing Manager, this position will be responsible for overseeing, monitoring, editing and improving the usability, design, content and conversation of company website. 
  • Utilize HTML and CSS to develop effective user interfaces on the company website and mobile app released to the public.
  • Responsible for creating innovative solutions to web design issues to help make the website more visually appealing and enhance usability.
  • Performs web quality assurance on all current web properties and coordinates web updates with relevant departments.
  • Manage and report on website performance including key word use, search engine optimization, and overall site visit and usage utilizing a range of techniques including paid search and SEO.
  • Responsible for creating, deploying, monitoring, and reporting on a wide variety of email marketing sends and campaigns.  Ensure design and layouts of emails are both user and mobile friendly.
  • Assists in the creation, deployment, and management of on property digital assets (e.g. digital restaurant menus, casino floor advertisements, etc.).
  • Maintains Digital Marketing asset folder including email creative archives, banners and more.
  • Stays up-to-date on MGCB, Can-Spam Laws, and changes and advancements in email marketing.
  • Seek digital solutions to support marketing campaigns.
  • Ensures that company policy, goals and objectives are being adhered to and works in the best interest of the company.
  • May perform the duties of any level two licensed associate (or below, including non-licensed) within the Marketing/Loyalty Marketing/Customer Relationship Marketing Departments.
  • Other duties as assigned.


  • Three (3) years prior marketing experience (or any other alternative as deemed appropriate).
  • Bachelor’s Degree or Equivalent Experience (or any other alternative as deemed appropriate).
  • Must be able to portray proficiency of HTML, CSS, and other web design applications.
  • Experience with web-based analytical programs and Google Analytics required.
  • Understanding of UX/UI design.
  • A strong background in SEO, paid search/display advertising is required.
  • Experience with Adobe Suite (Adobe Photoshop and Dreamweaver).
  • Prior experience with Marketing Clouds, especially email marketing.  Experience with ExactTarget preferred.
  • Proficient with Microsoft Office, Word, PowerPoint, and Excel.


If you need reasonable accommodation to complete the on-line application, please contact the Human Resources Department.
©COPYRIGHT Detroit Entertainment, L.L.C., 2015. ALL RIGHTS RESERVED.
All games and promotions described on MotorCity Casino's website are subject to the approval of the Michigan Gaming Control Board and may be changed, modified or cancelled at any time in MotorCity Casino's sole discretion. MotorCity Casino will use commercially reasonable efforts to attempt to post such changes, modifications or cancellations on this page of its website.