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Job Title:   DATABASE ANALYST
Cabazon, CA
156555
All Shifts
Full-Time
Depends on Experience
Marketing

JOB DESCRIPTION:
JOB SUMMARY
Incumbent is responsible in assisting management of database maintenance and direct mail operations including mailing list preparation and deadlines. Incumbent coordinates, reports and audits on direct mail to insure accuracy. Incumbent is responsible for performing analysis on direct mail efforts and maintaining accurate records.
 
DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned.
  • Implement, develop and maintain Player Tracking Database.
  • Utilize knowledge of Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (ACSC, SDS, Bally BI Solutions, in-house databases, data warehouse, other third-party data sources, etc.) to develop the queries and procedures for extracting and communicating required information
  • Responsible for ensuring data integrity for all data sources used.  Work closely with all areas of marketing and Information Technology staff to identify, troubleshoot, and resolve data-related issues of concern.
  • Capture and perform data analysis within player tracking to monitor performance.
  • Will review and monitor results from promotions to determine effectiveness and revenue generating impact. 
  • Assists in the planning and implementation of promotional programs designed to attract and retain large groups of new and existing customers to the casino.
  • Lead analysis to gather data, organize it into reports and provide conclusions. 
  • Responsible for data base integrity (security, data cleansing, NCOA, etc.).
  • Coordinates reports and audits on direct mail to ensure accuracy. Perform analysis on direct mail efforts and maintaining accurate records.
  • Provide pre and post campaign analysis.
  • Responsible for the strict adherences to Compliance policies, internal control procedures and the Casino’s policies and procedures.

JOB REQUIREMENTS:
QUALIFICATIONS
  • In-depth knowledge of direct mail including players tracking database.
  • Knowledge and experience with Slot Player Tracking, Casino Management and Casino marketing systems.
  • Must have knowledge and experience with Bally’s Business Intelligence (BI) Solutions with data analytics, visualization and slot-floor mapping.
  • Proficient in Structured Query Language (SQL) and developing and maintaining SQL standard compliant databases (Microsoft SQL Server and other relational database products), multi-dimensional databases, and data mining models
  • Comprehensive knowledge of all Microsoft Office Professional software applications, including but not limited to Microsoft SQL Server, Access, and Excel
  • Practical knowledge in accumulating and integrating data for use in report software, spreadsheets, graphs and flow charts.
  • Proven experience in the use of computer systems including database systems, software, data retrieval methodologies and quantitative analysis.
  • Ability to maintain strict confidentiality of classified information.
  • Must be competent with various PC based software programs, especially in database and spreadsheet programs
  • Proven analytical and problem-solving abilities.
  • Strong customer service orientation.
  • Experience at working both independently and in a team-oriented, collaborative environment is essential.
  • Strong written and oral communication skills and interpersonal skills.
 
EDUCATION AND EXPERIENCE
High school diploma, Bachelor's degree (BS/BA) from four-year college or university; and at least two years of casino related experience and/or training; or equivalent combination of education and experience. Extensive experience with Structured Query Language (SQL), Microsoft SQL Server, and all Microsoft Office Professional suite applications is required.  Strongly prefer a background in relational and multi-dimensional database management and/or design, data warehouse management, query writing, and report writing. Prior experience utilizing strong financial analysis and/or statistical analysis skills, and exhibiting a functional understanding of financial principals preferred. Must have knowledge and experience with Bally’s Business Intelligence (BI) Solutions.
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If you need reasonable accommodation to complete the on-line application, please contact the Human Resources Department.
 
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