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Dir of Web Analytics-Guest Strategy Mktg
MGM Resorts International Operations
21 and over
The primary responsibility of the Director, Web Analytics is to lead and coordinate efforts to improve the data collection and quality across digital channels for MGM Resorts International. The Director will work with various business stakeholders to understand their requirements and data needs for their digital initiatives. Work closely with IT, web design, and/or vendors to implement the necessary tracking. They will manage a team of analysts responsible for getting insights to various stakeholders about performance on MGM Resorts digital channels.
Manage the day to day implementation and operations of current digital analytics tracking platforms (e.g. Google Analytics, SiteCatalyst) and lead efforts to eliminate and reduce data quality and availability issues.
Lead the governance of tracking and tagging on MGM Resorts International's websites.
Work with various business stakeholders to understand how they are utilizing digital channels and advise on strategies to collect and support their data needs.
Maintain responsibility of tags within MGM Resorts tag management solution.
Develop and implement new tags within the tag management solution when possible and lead efforts with IT/Web design on more sophisticated tracking.
Develop and implement processes and procedure to regularly test and improve online content.
Define strategies on tracking guest activity across guest channels, including online, WAP, and mobile applications.
Work with Information Technology to define a strategy to bring in online data from disparate sources to combine with offline activity.
Keep abreast of new features and functionality released within deployed analytics platforms and recommend how to best utilize these to grow our knowledge.
Assist in the implementation of new digital analytics tools to ensure they meet the needs of MGM Resorts International.
Work closely with the Site Optimization and Testing to ensure measurement techniques are deployed to quantify usability issues that may be impacting traffic patterns or conversion rates.
Perform all other job related duties as requested.
Bachelor's Degree in Business, Engineering, Computer Science, MIS, Mathematics or Statistics.
At least 3 years in digital analytics and/or web design and have previous experience with an enterprise web analytics platform (e.g. Adobe SiteCatalyst, Google Analytics).
Robust knowledge of new and emerging trends within digital marketing strategy.
Knowledge of tagging strategies on collecting and measuring activity across digital channels such as online, mobile, and tablet applications.
Excellent customer service skills.
Ability to lead and mentor a team.
Have interpersonal skills to deal effectively with all business contacts.
Professional appearance and demeanor.
Work varied shifts, including weekends and holidays.
Able to effectively communicate in English, in both written and oral forms.
Master's Degree in Business, Engineering, Computer Science, MIS, Mathematics or Statistics.
At least 5 or more years in digital analytics and/or web design.
Experience working with relational databases (SQL Server, Teradata) and statistics/BI tools such as SAS, Tibco Spotfire and Tableau.
Previous experience with digital or web analytics for a hospitality or travel company.
Adobe Certified Expert in one of the following (Test and Target, SiteCatalyst, or Digital Analyst).
Previous experience working in a similar resort setting.
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