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Job Title:   Social Media Specialist
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ARIA Resort & Casino
21 and over

  • Partnering with Brand and Hotel Marketing and mobile and social media platforms (YouTube, Facebook, Digg) to develop communications strategy and executions around key brand efforts.
  • Oversee production and implementation of internet, mobile and social media marketing.
  • Responsible for leading research, strategy and implementation of emerging forms of digital media and paid social media inclusion. (YouTube, Facebook, etc)
  • Develop and implement strategies to engage public using Facebook, Twitter and other social media
  • Train ARIA/CityCenter leadership with techniques and share best practices to more effectively engage larger share of audience on sites including Twitter, Facebook, YouTube, Flickr, Digg, etc.
  • Support ARIA’s move to leverage mobile communications
  • Understand current trends, technologies and advancements in the mobile space
  • Establish a consistent measurement system of evaluation interactive program success.
  • Test and implement communications using technology within guestroom
  • Establish a cycle plan of mature, emerging and development forms of media communications.
  • Determine unique advantages of new media formats and potential to enhance Aria messaging.
  • Develop unique ways to use media dollars to connect with consumers on social media forums
  • Work closely with Corporate Public Relations and Public Affairs to align with non-paid social media efforts
  • Establish success metrics for reaching customers within social media forums
  • Extend Arialasvegas.com and marketing initiatives editorial content into relevant external publications (forums, new sites, blogs, etc).
  • Performs other job related duties as assigned.

  • At least 2 years’ experience of direct marketing, advertising or brand marketing experience including implementation of digital, mobile and emerging campaigns.
  • Working knowledge of mobile, emerging and social media, and application to advertising campaigns.
  • Excellent customer service skills.
  • Ability to lead and mentor a team.
  • Have interpersonal skills to deal effectively with all business contacts.
  • Professional appearance and demeanor.
  • Work varied shifts, including weekends and holidays.
  • High school diploma or equivalent.
  • Working knowledge of social media universe including Facebook, MySpace, YouTube, Digg, ShareThis, Twitter, Wikis, blogs, etc.
  • Ability to effectively communicate in English, in both written and oral forms.
  • Experience in brand management, development and implementation
  • Previous experience working in a similar resort setting.