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Social Media Specialist
ARIA Resort & Casino
21 and over
Partnering with Brand and Hotel Marketing and mobile and social media platforms (YouTube, Facebook, Digg) to develop communications strategy and executions around key brand efforts.
Oversee production and implementation of internet, mobile and social media marketing.
Responsible for leading research, strategy and implementation of emerging forms of digital media and paid social media inclusion. (YouTube, Facebook, etc)
Develop and implement strategies to engage public using Facebook, Twitter and other social media
Train ARIA/CityCenter leadership with techniques and share best practices to more effectively engage larger share of audience on sites including Twitter, Facebook, YouTube, Flickr, Digg, etc.
Support ARIA’s move to leverage mobile communications
Understand current trends, technologies and advancements in the mobile space
Establish a consistent measurement system of evaluation interactive program success.
Test and implement communications using technology within guestroom
Establish a cycle plan of mature, emerging and development forms of media communications.
Determine unique advantages of new media formats and potential to enhance Aria messaging.
Develop unique ways to use media dollars to connect with consumers on social media forums
Work closely with Corporate Public Relations and Public Affairs to align with non-paid social media efforts
Establish success metrics for reaching customers within social media forums
Extend Arialasvegas.com and marketing initiatives editorial content into relevant external publications (forums, new sites, blogs, etc).
Performs other job related duties as assigned.
At least 2 years’ experience of direct marketing, advertising or brand marketing experience including implementation of digital, mobile and emerging campaigns.
Working knowledge of mobile, emerging and social media, and application to advertising campaigns.
Excellent customer service skills.
Ability to lead and mentor a team.
Have interpersonal skills to deal effectively with all business contacts.
Professional appearance and demeanor.
Work varied shifts, including weekends and holidays.
High school diploma or equivalent.
Working knowledge of social media universe including Facebook, MySpace, YouTube, Digg, ShareThis, Twitter, Wikis, blogs, etc.
Ability to effectively communicate in English, in both written and oral forms.
Experience in brand management, development and implementation
Previous experience working in a similar resort setting.
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