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Job Title:   Social Media Specialist
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MGM Resorts International Operations
390045
Marketing/Advertising
Full-Time
21 and over
08
 

JOB DESCRIPTION:
  • Conduct Corporate Marketing social media activities as necessary.
  • Engage online audiences, both reactively and proactively, ultimately empowering others to talk about the brand.
  • Rectify M life member issues or concerns independently up to prescribed levels of authority.
  • Identify opportunities with new social media tools and applications to be considered for future use.
  • Report on metrics to communicate results to management and in a fast paced environment.
  • Build and maintain a working relationship with bloggers and other internet influencers.
  • Willingness to experiment and innovate while protecting the company's brand and staying in compliance with all regulatory, FTC, and company policies related to Social Media activities.
  • Utilize effective measurement tools and strategies that measure the overall impact of campaigns and accurately quantify results.
  • Responsible for assisting with research, strategy and implementation of emerging forms of digital media and paid social media inclusion (YouTube, Facebook, etc.).
  • Help train leadership with techniques and share best practices to more effectively engage larger share of audience on sites including Twitter, Facebook, YouTube, Flickr, Digg, etc.
  • Leverage mobile and social media platforms (YouTube, Facebook, Digg) to communicate the brand and the brand story.
  • Implement strategies to engage public using Twitter, Facebook and other social media websites.
  • Understand current trends, technologies and advancements in the mobile and social media space.
  • Partner with Corporate Advertising and Internet Marketing to execute communications strategies around key brand efforts.
  • Test and implement communications using emerging platforms (gaming, IPTV, etc.)
  • Implement emerging media campaigns.
  • Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
  • Performs other job related duties as assigned.

JOB REQUIREMENTS:
Required:
  • At least 1 year of internet marketing/advertising strategy with proven success; preferably within the travel industry.
  • Proven ability to understand new media solutions to achieve business objectives and results.
  • Attention to detail.
  • Understands social media universe including Facebook, YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, forums, Twitter, wikis, blogs, etc.
  • Knowledge of search engine optimization to leverage posts to drive traffic and increase company rankings on the search engines.
  • Ability to multi-task on different campaigns, projects and research.
  • Ability to partner and manage agency relationships.
  • Ability and willingness to travel.
  • Passion to learn and accept change on a continual basis.
  • Clear understanding and expertise of using the internet and internet related technologies.
  • Experience successfully managing medium-large projects involving participation and coordination of several resources and departments.
  • Expertise reviewing and providing formal recommendations to mid-upper management.
  • Excellent customer service skills.
  • Interpersonal skills to deal effectively with all business contacts
  • Professional appearance and demeanor.
  • Work varied shifts, including weekends and holidays.
  • High School diploma or equivalent.
  • Possesses functional knowledge and/or some experience with HTML/CSS.
  • Must be able to communicate effectively in English, in both written and oral forms
Preferred:
  • Bachelor Degree in management, marketing, hospitality or related field.
  • Previous experience working in a similar resort setting.