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Social Media Marketing Manager
MGM Grand Las Vegas
21 and over
Support property marketing in research, strategy and implementation of emerging forms of digital media and paid social media inclusion. Primarily YouTube, Facebook Twitter, Foursquare, etc.
Manage and execute established strategies to engage public using Facebook, Twitter and other social media websites.
Develop and maintain social media relationships with property partners. Cirque du Soliel, Hakkasan, Brad Garrett, David Copperfield, celebrity chefs, etc.
Assist with leading the Property’s effort to leverage mobile communications.
Leverage mobile and social media platforms (YouTube, Facebook, Twitter) to communicate internal and external brand story.
Understand current trends, technologies and advancements in the mobile publishers to develop communications strategy and executions around key brand efforts.
Partner with outside vendors and media and manage those relationships, oversee production and implementation of mobile campaigns, maintain consistent measurement system of evaluation mobile program success.
Work closely with Corporate Public Relations and Public Affairs to align with non-paid social media efforts.
Work closely with Internet Advertising to integrate social and emerging forms of media into brand and vehicle launch campaigns.
Perform other job related duties as assigned.
At least 1 - 3 years direct marketing advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
Experience in leveraging social media platforms for an advertising campaign.
Knowledge of mobile, emerging and social media, and application to advertising campaigns.
Attention to detail, ability to adapt to the style, tonality and vernacular of the current brand “voice” to the appropriate sites.
Excellent customer service skills.
Able to lead and mentor a team.
Have interpersonal skills to deal effectively with all business contacts.
Professional appearance and demeanor.
Work varied shifts, including weekends and holidays.
High school diploma or equivalent.
Able to effectively communicate in English, in both written and oral forms.
Experience in brand management, development and implementation.
Previous experience working in a similar resort setting.
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