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Job Title:   Social Media Marketing Manager
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MGM Grand Las Vegas
100737
Management
Marketing/Advertising
21 and over
10
 

JOB DESCRIPTION:
  • Support property marketing in research, strategy and implementation of emerging forms of digital media and paid social media inclusion. Primarily YouTube, Facebook Twitter, Foursquare, etc.
  • Manage and execute established strategies to engage public using Facebook, Twitter and other social media websites.
  • Develop and maintain social media relationships with property partners. Cirque du Soliel, Hakkasan, Brad Garrett, David Copperfield, celebrity chefs, etc.
  • Assist with leading the Property’s effort to leverage mobile communications.
  • Leverage mobile and social media platforms (YouTube, Facebook, Twitter) to communicate internal and external brand story.
  • Understand current trends, technologies and advancements in the mobile publishers to develop communications strategy and executions around key brand efforts.
  • Partner with outside vendors and media and manage those relationships, oversee production and implementation of mobile campaigns, maintain consistent measurement system of evaluation mobile program success.
  • Work closely with Corporate Public Relations and Public Affairs to align with non-paid social media efforts.
  • Work closely with Internet Advertising to integrate social and emerging forms of media into brand and vehicle launch campaigns.
  • Perform other job related duties as assigned.

JOB REQUIREMENTS:

Required:

  • At least 1 - 3 years direct marketing advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
  • Experience in leveraging social media platforms for an advertising campaign.
  • Knowledge of mobile, emerging and social media, and application to advertising campaigns.
  • Attention to detail, ability to adapt to the style, tonality and vernacular of the current brand “voice” to the appropriate sites.
  • Excellent customer service skills.
  • Able to lead and mentor a team.
  • Have interpersonal skills to deal effectively with all business contacts.
  • Professional appearance and demeanor.
  • Work varied shifts, including weekends and holidays.
  • High school diploma or equivalent.
  • Able to effectively communicate in English, in both written and oral forms. 

Preferred:

  • Experience in brand management, development and implementation.
  • Previous experience working in a similar resort setting.

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