Title:   Associate Marketing Manager
3701
Office Days
HP Hood
Lynnfield
Lynnfield
MA
Marketing

Description

Position Overview:

The Associate Marketing Manager will be responsible for developing product marketing plans and product messaging and communicating with a wide variety of internal and external customers.

Primary Responsibilities:
  • Provide effective, timely response to new products, promotions, and product changes, with priorities as determined by Sales and Marketing senior management
  • Identify, propose and execute marketing and communications projects for assigned products and programs
  • Manage and develop company marketing requirements for new product launch activities
  • Ensure effective coordination of all marketing support activities to proactively respond to product development priorities
  • May act as liaison between licensor management teams, HP Hood management teams and HP Hood sales teams
  • Drive definition and development of sales tools including brochures, collateral, point-of-sale pieces, and presentation materials
  • Work directly with advertising, graphic design, media and public relations professionals
  • Utilize collected data to monitor and analyze current product and future product trends, pricing and marketing strategies and maintain sound working knowledge of licensed brand portfolio
  • Follow up with the sales organization to ensure that the marketing team is meeting their needs
  • Create and present product presentations to all sales and licensed partners 

Requirements

Job Qualifications:
  • BA/BS required
  • 3-5 years Marketing related experience
  • Should have experience working with Product Managers and Sales organizations
  • Solid presentation, communications, listening and analytical skills; excellent organizational planning and follow-through abilities
  • Must develop and execute marketing action plan to meet sales objectives
  • Strong attention to detail and ability to manage multiple tasks and projects in a fast-paced environment.