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Job Title:   VP of Marketing


Responsible for developing, coordinating, implementing and directing all aspects and activities of the Marketing Department, in accordance with the mission and objectives of the company, and established policies, procedures and controls.
The following is a list of the main duties and responsibilities. However, other duties may be assigned as deemed necessary by management. All duties must be performed in accordance with Tribal, Federal, and other applicable requirements, organizational specific policies, procedures and practices.

  • Formulates and reviews budgets on a monthly basis with Executive leadership. 
  • Collaborates daily with Advertising Department on all projects which will include, but not be limited to, photo shoots, billboards, promotional items, property brochures, posters, radio and television spots, etc. 
  • Develops all marketing plans for amenities, entertainment and special events. 
  • Coordinates daily with Special Events on design, development, implementation and post-event evaluation of all special events. 
  • Facilitates the flow of information, by organizing and presiding over regularly scheduled departmental meetings. 
  • Oversees the coordination of press conferences on property. 
  • Submits recommendations for special events and marketing programs. 
  • Coordinates Guest Services-related donations to individuals and groups. 
  • Arranges tours of the property for the media, investors, and special groups or individuals, escorting the tours as needed.
  • Participates in formulating and administering company policies and developing long-range goals and objectives. 
  • Provides direction and coordination to entire department, in an effort to further attain specific goals and objectives. 
  • Reviews analyses of activities, costs, operations and forecast data, to determine department progress toward stated goals and objectives. 
  • Directs all activities of the Red Hot Rewards Department maximizing effective utilization of player database. 
  • Confers with CEO/AGM, to review achievements and discuss required changes in goals or objectives, resulting from current status and conditions. 
  • Responds to guest special requests, complaints and inquiries in a calm, prompt, courteous manner, ensuring a maximum level of guest service and satisfaction.
  • Held accountable  the accuracy and thoroughness of departmental records and reports. 
  • Maintains the highest level of confidentiality. 
  • Responsible for maintaining a consistent, regular attendance record as outlined in the FireKeepers Casino Hotel Attendance Policy. 
  • Outstanding example of and a credit to FireKeepers Casino Hotel.

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.  Responsibilities include maintaining sufficient staffing levels; interviewing, hiring, and training Team Members; planning, assigning, and directing work; appraising performance; rewarding and disciplining Team Members; addressing complaints and resolving problems.


Eight years combination of education and experience.  Three years in a guest-service-related field, preferably in a casino, with supervisory or managerial experience.  Excellent communication and organizational skills.  Must be computer-literate, with basic word processing and spreadsheet skills.  Basic accounting knowledge.  Must possess a working knowledge of advanced marketing principles, applying to various special projects and player development events.
Bachelor’s degree from a four-year college or university in Business Administration or Marketing.  Four years’ experience at an executive level. 
Ability to read and interpret documents such as safety rules, operating and maintenance instruction, and procedure manuals.  Ability to write routine reports
and correspondence.  Ability to speak effectively before groups of customers or employees of organization.
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimal, and work with mathematical such as probability and statistical inference.
Ability to define problems, collect data, establish facts, and draw conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, a Team Member is regularly required to talk or to hear. The Team Member is also regularly required to stand, walk, sit, and use hands to handle or feel objects, tools or controls. A Team Member is occasionally required to reach with hands and arms, and to sit; climb or balance; and stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
Work is performed throughout all areas of the facility where the noise level varies from quiet to loud depending upon business. Must be able to work in a smoke filled environment.

Indian preference will be applied in the selection of qualified applicants in accordance with the NHBP Indian Preference in Employment Code, which affords employment preferences to NHBP Tribal citizens, parents or spouses of NHBP citizens and other Native Americans. For purposes of this preference, NHBP law defines "Native American" as: (a) an enrolled member of any other federally-recognized Indian tribes; (b) an enrolled member of a Canadian Indian tribe or First Nation; or (c) an enrolled member of the Grand River Band of Ottawa Indians or the Burt Lake Band of Ottawa/Chippewa Indians.
FireKeepers Casino Hotel reserves the right to make changes to the above job description as necessary.


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