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Job Title:   VP of Marketing


Responsible for developing, coordinating, implementing and directing all aspects and activities of the Guest Services Department, in accordance with the Mission and Objectives of the Company, and established policies, procedures and controls.

  • Formulates and reviews budgets on a monthly basis with Senior Management.
  • Collaborates daily with Advertising on all projects which will include, but not be limited to, photo shoots, billboards, promotional items, property brochures, posters, radio and television spots, etc.
  • Develops marketing plans for amenities and special projects.
  • Coordinates daily, with Special Events, on design, development, implementation and post-event evaluation of all special events.
  • Facilitates the flow of information, by organizing and presiding over regularly scheduled departmental meetings.
  • Oversees the coordination of press conferences on property.
  • Submits recommendations for special events and marketing programs.
  • Coordinates Guest Services-related donations to individuals and groups.
  • Arranges tours of the property for the media, investors, and special groups or individuals, escorting the tours as needed.
  • Plans all casino entertainment.
  • Maintains appropriate staffing levels, by interviewing, selecting, training, scheduling, evaluating, assisting with career development, promoting, disciplining and terminating Employees, as needed.
  • Participates in formulating and administering company policies and developing long-range goals and objectives.
  • Provides direction and coordination to entire department, in an effort to further attain specific goals and objectives.
  • Reviews analyses of activities, costs, operations and forecast data, to determine department progress toward stated goals and objectives.
  • Directs all activities of the Players Club maximizing effective utilization of Player Database.
  • Confers with General Manager, to review achievements and discuss required changes in goals or objectives, resulting from current status and conditions.
  • Responds to special requests of guests, as well as guest complaints and inquiries in a calm, prompt, courteous manner.
  • Ensures a maximum level of guest service and satisfaction, throughout the property, is achieved and maintained.
  • Held accountable, to the highest degree, for the accuracy and thoroughness of departmental records and reports.
  • Maintains the highest level of confidentiality.
  • Must be able to maintain appropriate Gaming License.
  • Responsible for maintaining a consistent, regular attendance record.
  • Assist in other duties and projects as assigned.
  • Outstanding example of and a credit to FireKeepers Casino.


  • Directly supervises subordinate Supervisors.  Indirectly supervises the activities of employees in the Department.
  • Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.  Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.  


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
            EDUCATION and/or EXPERIENCE:
Bachelor’s degree from a four-year college or university in Business Administration or Marketing; or four to six years related experience and/or training; or an equivalent combination of education and experience. 
Minimum of three to five years in a guest-service-related field, preferably in a casino, with progressive supervisory/managerial experience required.
Excellent communication and organizational skills required.  Must be computer-literate, with basic word processing and spreadsheet skills.  Basic accounting knowledge required.  Must possess a working knowledge of advanced marketing principles, and be capable of applying same to various special projects and player development events.
Ability to read, analyze, and interpret complex documents, such as technical journals, financial reports and legal documents.  Ability to respond to common inquiries or complaints from guests, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conforms to prescribed style and format.  Ability to effectively present information to top management, public groups.
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals, and work with mathematical concepts such as      probability and statistical inference. 
Ability to define problems, collect data, establish facts and draw valid conclusions.  Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
The physical demands described here are representative of those that must be met by an Employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the Employee is regularly required to talk or hear. 
  • Regularly required to stand; walk; sit; and use hands to finger, handle, or feel objects, tools or controls.
  • Occasionally required to reach with hands and arms, and to sit; climb or balance; and stoop, kneel, crouch, or crawl.
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
  • The noise level in the work environment is usually moderate, increasing to loud when on the casino floor.
  • Must be able to operate in mentally and physically stressful situations.


  • Indian preference will be applied in the selection of qualified applicants in accordance with the NHBP Indian Preference in Employment Code, which affords employment preferences to NHBP Tribal citizens, spouses of NHBP citizens and members of other federally recognized Indian Tribes.
  • FireKeepers Casino reserves the right to make changes to the above job description as necessary.


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