Location
Chumash Casino Resort
Employment Status
Full Time
Shift
Days
Specific Work Schedule
Department
Marketing
Beginning Pay Rate
DOE

Database Marketing Specialist

 

JOB DESCRIPTION:

Description of the Position:

 

Under the direction of the Marketing Manager, Customer Database, develops and builds customer segmentations in Customer Relationship Management (CRM) systems and databases to identify target customers for direct marketed campaigns and offers. Responsible for maintaining, updating, and reporting from the Revenue Management System, yielding room rates for the Casino hotel and Hotel Corque.

 

Primary Duties, Responsibilities, and Tasks:

 

  • Researches, establishes parameters, analyzes the customer database, and extracts data to create lists of preferred guests based on customer demographics, behavior, interests, and other variables for targeted marketing initiatives over multiple marketing channels such as direct mail, email, and text.
  • Assists with developing segmentation strategies that differentiate Chumash from competition and drive profitable revenue and responsible for executing such strategies.
  • Stays current on segmentation best practices.
  • Assists campaign managers in developing pro formas by identifying the target audience for a proposed campaign and with post campaign analysis to evaluate effectiveness of marketing campaigns.
  • Stays well-informed on current marketing campaigns and offers.
  • Oversees all hotel room blockings, occupancy forecasting, room rates, and yield management.
  • Responsible for updating the Revenue Management system with current Resort events for room rate and occupancy level forecasting.
  • Maintains the Revenue Management System, including system upgrades and documentation.
  • Performs reporting functions and identifies variances between hotel room value by player from the Revenue Management System and actual room rates as detailed in Opera.
  • Conducts Revenue Management System training with staff as needed.
  • Performs ad hoc analysis and reporting as assigned by management.
  • Performs other duties as assigned.

 

JOB REQUIREMENTS:

Required Qualifications:

 

  • Bachelor’s Degree in Business Administration, Marketing, or Communications preferred.
  • 3 years’ of experience in database analysis, database marketing, direct marketing, and/or Customer Relationship Management (CRM).
  • SQL, Player Tracking Systems, and hotel revenue management systems experience preferred.
  • Strong proficiency in computer systems, including Microsoft Office applications, particularly Excel and Access, e-mail and internet.
  • Must possess strong technical abilities.
  • Strong research and analytical skills.
  • Excellent verbal and written communication skills.
  • Excellent interpersonal skills with demonstrated patience and tact.
  • Well-rounded marketing and guest relations skills.
  • Knowledge of applicable law, regulations, rules, procedures, and administration.
  • Able to effectively establish priorities and meet deadlines.
  • Ability to quickly evaluate alternatives and decide on a plan of action.
  • Exceptional detail and follow-up skills.
  • Multi-task oriented.
  • Must apply for, receive, and maintain a Gaming License from the Tribal Gaming Agency.
  • Native American hiring preference applies.