boyd gaming corporate

Headquartered in Las Vegas, Boyd Gaming Corporation is a leading diversified owner and operator of 24 gaming entertainment properties located in Nevada, Mississippi, Illinois, Indiana, Iowa, Kansas and Louisiana. We offer a wide range of careers at our corporate offices in Las Vegas, providing professional support to our operations nationwide.

Senior Direct Marketing Analyst

Las Vegas, NV

Department BG - Marketing
Category Marketing / Advertising / Sales
Position Code BGEASDM00
Shift Days
Status Full Time


Senior Direct Marketing Analyst will support the implementation of direct marketing programs set by the Data Strategies department and Regional and Property Marketing to execute multi-property and property-specific direct marketing campaigns.

The Senior Analyst is responsible for processing direct marketing campaign list and offer data, performing quality assurance checks, and cross-checking other Analysts’ campaigns.  The Senior Analyst must maintain a strong relationship with department co-workers as well as key corporate, regional, and property marketing teams.

The ideal candidate will be able to:

•             Work independently with limited supervision

•             Collaborative across a large-scale organization

•             Communicate effectively across multiple departments

•             Create, proof, and utilize data queries utilizing Cognos and other query tools

•             Understand how to manage and manipulate large datasets

•             Think creatively and analytically

•             Be highly detail oriented

•             Manage multiple concurrent projects with specific timelines



  • Team Work:  Team player demonstrated by a willingness to work with the team to achieve common goals.
  • Production:  Proactive self-starter who gets things done, usually without being told or reminded.
  • Innovative:  Ability to utilize logic, imagination and context to create intelligent solutions.
  • Intellectual Curiosity:  Passionately engaged in learning by asking questions and actively seeking out answers.
  • Commitment to Excellence:  Demonstrates ongoing effort to improve products, services, or processes over time or all at once.
  • Ethics:  Demonstrates integrity and exercises discretion in handling confidential information.
  • Customer Service:  Demonstrates excellent guest service by building cooperative, helpful relationships with other teams in order to work most effectively.


  • Build Cognos and other queries pertaining to casino marketing data, and provide recommendations based on result outcomes
  • Audit of offer builds for assigned campaigns provide quality assurance between marketing departments
  • Create operational matrices for database marketing campaigns in various channels, frequencies, offers, values and test/control segments
  • Oversee campaign executions conducted by Direct Marketing Analysts
  • Work with selected vendors to successfully produce and deliver campaigns
  • Document and communicate lessons learned for continuous improvement
  • Suggest new ways to develop and implement successful direct marketing campaigns
  • Assist in training Direct Marketing Analysts in various software tools, database queries, analytical techniques, and marketing/business strategies


  • Demonstrated advanced Cognos or Sequel query experience
  • Knowledge of relational database query tools, Access and property CMS functions
  • Strong quantitative, analytical, and strategic skills working with large data sets specific to casino data
  • Advanced proficiency Microsoft Excel & Access
  • Demonstrated ability to successfully manage multiple streams of work in a challenging, dynamic environment
  • Ability to take ownership and initiative
  • Ability to work independently with minimal direction while also functioning and contributing as part of a team
  • Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
  • Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
  • Excellent written and oral communication skills, with comfort communication to all organization levels
  • Excellent communication, proofreading and organizational skills required


  • Four-year degree with a quantitative focus (Mathematics, Statistics, Economics, Engineering, Information Systems, etc.) is preferred, or 3-5 years with a similar database role
  • Three years’ casino industry database marketing experience preferred