boyd gaming corporate

Headquartered in Las Vegas, Boyd Gaming Corporation is a leading diversified owner and operator of 24 gaming entertainment properties located in Nevada, Mississippi, Illinois, Indiana, Iowa, Kansas and Louisiana. We offer a wide range of careers at our corporate offices in Las Vegas, providing professional support to our operations nationwide.

ANALYST DIRECT MARKETING

Las Vegas, NV

Department Shared Services - Marketing
Category Marketing / Advertising / Sales
Position Code BGEANDM00
Shift Varied
Status Full Time

Description:

Direct Marketing Analyst will support the implementation of direct marketing programs set by the Data Strategies department and Regional and Property Marketing to execute multi-property and property-specific direct marketing campaigns.

 

The Analyst will work with the Senior Analysts as well as Campaign Managers to assist in processing direct marketing campaign lists and offer data, performing quality assurance checks, and cross-checking other Analysts’ campaigns.  The Analyst must maintain a strong relationship with department co-workers as well as other marketing teams.

The ideal candidate will be able to:

  • Work independently with limited supervision
  • Collaborative across a large-scale organization
  • Communicate effectively across multiple departments
  • Create, proof, and utilize data queries utilizing Cognos and other query tools
  • Understand how to manage and manipulate large datasets
  • Think creatively and analytically
  • Be highly detail oriented
  • Manage multiple concurrent projects with specific timelines

Job Competencies

  • Team Work:  Team player demonstrated by a willingness to work with the team to achieve common goals.
  • Production:  Proactive self-starter who get things done, usually without being told or reminded.
  • Innovative:  Ability to utilize logic, imagination and context to create intelligent solutions.
  • Intellectual Curiosity:  Passionately engaged in learning by asking questions and actively seeking out answers.
  • Commitment to Excellence:  Demonstrates ongoing effort to improve products, services, or processes over time or all at once.
  • Ethics:  Demonstrates integrity and exercises discretion in handling confidential information.
  • Customer Service:  Demonstrates excellent guest service by building cooperative, helpful relationships with other teams in order to work most effectively.

Job Functions

  • Build Cognos and other queries creating customer populations
  • Conduct quality assurance of offer builds for assigned campaigns and cross-check across department members
  • Create operational matrices for database marketing campaigns in various channels, frequencies, offers, values and test/control segments
  • Perform campaign executions as directed by Direct Marketing Senior Analysts
  • Work with selected vendors to successfully produce and deliver campaigns
  • Document and communicate lessons learned for continuous improvement
  • Suggest new ways to develop and implement successful direct marketing campaigns
  • Assist other Direct Marketing Analysts as warranted with the effective use of various software tools, database queries, and analytical techniques

Requirements:

Job Specifications

  • High school diploma required; Bachelor’s degree preferred
  • Minimum 2 – 3 years’ related experience
  • Quantitative, analytical, and strategic skills required
  • Advanced proficiency Microsoft Excel & Access required
  • Demonstrated advanced Cognos or Sequel query experience desired
  • Demonstrated ability to successfully manage multiple streams of work in a challenging, dynamic environment
  • Ability to follow directions and produce requested outputs working with Senior Analysts and Campaign Managers
  • Ability to work independently with minimal direction while also functioning and contributing as part of a team
  • Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
  • Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
  • Excellent written and oral communication skills, with comfort communication to all organization levels
  • Excellent communication, proofreading and organizational skills required