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Job Title:   Digital Marketing Manager –Online Gaming
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Borgata
312238
Full Time
Marketing

JOB DESCRIPTION:

JOB DESCRIPTION AND RESPONSIBLITIES:

Develops and executes the strategic digital marketing plan for Borgata’s online gaming website properties and mobile applications. Meets with internal stakeholders to align online and offline marketing initiatives for achieve customer acquisition and retention.

Responsible for new customer acquisition via owned and earned digital channels; collaborates with Advertising Manager for acquisition via paid channels.  Accountable for acquisition KPIs.

Marketing lead for website and application projects and upgrades. Conducts thorough testing to ensure digital products meet business requirements and deliver a superior user experience. 

Documents wireframes, design comps, and business and technical requirements for product changes and upgrades.

Maintains website and mobile application content via CMS.

Manages workflow of Graphic Designers to source assets for digital marketing initiatives.

Generates landing pages for major campaigns, promotions and initiatives.

Responsible for SEO for websites and mobiles including content optimization, link building and outreach, URL strategy, app store optimization and implementation of SEO best practices.

Subject matter expert for email marketing and push notifications; super user of Email Service Provider.

Manages email strategy and implements best practices for email deliverability, subject lines, CAN-SPAM laws and design. Identifies communication paths for automation opportunities.

Utilizes analytics tools to track KPIs, monitor spend and performance, discover trends and create action plans based on results

Prepares weekly, monthly and quarterly reports based on website and app analytics

Responsible to the management of website and apps; manages technical implementation of all campaigns across the website and app. Ensures data validity and troubleshoots data issues.

Aware of best practices for user experience and makes recommendations to improve websites and apps. Initiates website and app change to improve user experience with third party vendors.

Conducts A/B testing campaigns on website, apps, email campaigns, social media campaigns, etc to conitually optimize digital marketing efforts.

Collaborates with Social Media team for content calendar creation, paid social strategy and assets, and promotions.

Manages third party vendor relationships.

Knowledgeable of online gaming and digital trends and technology – with an emphasis on mobile; identifies new digital opportunities to increase revenue and brand awareness. 


JOB REQUIREMENTS:

QUALIFICATIONS:

Bachelor’s Degree in Marketing, Digital Media, Advertising, Communications or related field; or equivalent combination of education and work experience. 5 plus years of experience in a digital marketing role, preferably with gaming experience; hands-on involvement implementing digital marketing strategies with proven results.

Experience managing vendor relationships.

A strong background in SEO is required.

Experience with website analytics is required (Google Analytics and/or Adobe Site Catalyst).

Experience with website content management systems required.

Experience with managing website tracking tags and pixels.

Experience with mobile app analytics and optimization software preferred.

Proficient with Microsoft Office, Word, PowerPoint and Excel.

Superior presentation skills.

Excellent time management and multi-tasking skills. Ability to work in a fast paced environment with shifting priorities.

Positive attitude, team player and self-starting contributor with a demonstrated ability to work independently and as a team member.

Must be able to work holidays and weekends, as well as flexible shifts and/or unusual hours.

Must be able to lift up to 25 lbs.

Must be able to travel for business meetings.

Must be able to sit and work at a computer for long periods of time.

Must be able to stand at copier workstation and effectively use a computer keyboard.

Must be able to twist and bend while standing and sitting in order to access files at desk and in file cabinets.

Must have the manual dexterity to allow for inputting of data into computer software and be capable viewing computer monitors for extended periods of time.

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