Manager, Public Relations
Central Operations
Rancho Mirage
Full Time
Starting Rate / Tips: DOE    
Public Relations
Full Time
Job Description:
Job Description Summary


Responsibilities are primarily to oversee the external communications between Central and all media outlets and additional interest groups to ensure a positive public image for the organization. 

Essential Duties and Responsibilities(other duties may be assigned)


  • Research and understand product attributes to write detailed press releases for all media outlets.

  • Work closely with company leaders to design a communication strategy to positively promote all aspects of the organization.

  • Creatively pitch story ideas in support of property initiatives to the media to gain positive press.

  • Write, edit and coordinate press related material for mass distribution.

  • Develop strong relationships among the local community and organizations.

  • Develop a strong media contact list on which to draw upon for support on a regional level.

  • Organize press conferences, FAM trips, host property walk-throughs.

  • Work with creative team to ensure copy, tone and style is consistent with and compliments company brand, style and messaging.

  • Support top leaders of the organization with speech writing.

  • Stay abreast of competitors in the marketplace. Compile and distribute competitive press clippings.

  • Act as media spokesperson during an event which could reflect negatively on the properties to mitigate negative public perception.

  • Collaborate with internal advertising agency on copy intensive projects such as website, newsletter, guest directories, media kits etc.

  • Fields and directs responses to all media-related inquiries.

  • Prepare media kits.

  • Identify organizations which align with our company goals and actively propose sponsorship opportunities.

  • Manage all sponsorship and donation requests for Central. Identify opportunities which align with company goals and present for approval.

  • Works with marketing and advertising personnel to coordinate public relations activities.

  • Collaborates with internal advertising agency and property marketing department in developing strong, well-conceived communication.

  • Provides excellent guest service.

  • Must comply with all applicable ACCRS and SRC System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.



Supervisory Responsibilities


Public Relations Specialists 

Job Requirements:
Required Education and/or Experience


  • Bachelor’s Degree in Communications/Public Relations/Journalism is preferred and a minimum of two (2) years of experience in Public Relations.

  • Related experience in a Casino/Hospitality enterprise preferred.

  • Excellent verbal and written communication skills, in English.

  • Possess the ability to interact with multiple people/groups of all levels and to effectively communicate brand strategy.

  • Ability to multi-task and meet demanding deadlines while paying attention to details.

  • Ability to work effectively under stressful situations and time constraints.


Working Conditions/Physical Demands


To perform this job successfully, the individual must me able to stand, move and work throughout the

office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/work

station for the duration of the shift.  Also may be subjected to work in a smoke filled environment.


Typically the individual will be housed in an office environment.  The noise level in the work environment is usually moderate, but will escalate when located in the casino environment.  Must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to:  a computer keyboard, calculator, general office equipment and multi-line telephone.  

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