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Manager, Advertising
61103
Spa Resort Casino
Palm Springs
CA
Varies
40
0-10%
Full Time
Starting Rate / Tips: DOE  
Marketing
Full Time
 
Job Description:
Job Description Summary

 

Actively manage the daily work flow processes between marketing department and the internal advertising agency, Caliente Ink, to ensure schedules are being met for timely delivery of all advertising, signage and collateral materials. Provide creative and administrative support to internal operational partners as related to marketing objectives and ensure clear communication of ideas and timelines to meet those objectives. 

 

Essential Duties and Responsibilities(other duties may be assigned)

 



  • Receives direction from the Director of Advertising for the development of approved promotions and operating projects which support company revenue goals through mass market advertising channels.


  • Work in collaboration with internal advertising agency to establish timelines that ensure execution of deadlines for all marketing collateral and advertising.


  • Oversee that advertising coordinators are accurate in communication regarding both in timelines and creative direction for all projects.


  • Responsible for obtaining all legal clearance for advertising copy, trademarks etc.


  • Assists marketing department to develop, implement, and coordinate gaming related approved promotions, events, and tournaments.


  • Uses internal resources to maintain accuracy of the company websites for both properties in a timely fashion.


  • Collaborate with Public Relations staff to develop synergistic opportunities in support of marketing and advertising objectives.


  • Disseminate information regarding marketing promotions and events to internal and external agencies.


  • Work with internal advertising agency to plan, budget, coordinate and execute all photo-shoots.


  • Collaborate with the internal advertising agency in creative development and timely execution of signage and communication for all casino operations.


  • Ensures all marketing signage is timely and in good condition; both printed and digital forms.


  • Ensures the proper usage of the company logo and ensuring that the property positioning is accurate for all marketing activity.


  • Ensures that copy and language for all casino media (Radio, TV, Direct, Outdoor, Online,E-Marketing,) is accurate and correct.


  • Manages the specified advertising budget – prepares monthly variance reports.


  • Maintains monthly reports of competitor promotions and the impact casino revenues.


  • Fosters a client-centric culture throughout the properties and advertising agencies through strategic efforts and teamwork.


  • Provide excellent guest service.


  • Must adhere to all Tribal Ordinance, Regulations, and the ACCRS and SRC System of Internal Controls, and Standard Operating Procedures. 



    GAMING EXPERIENCE PREFERRED


 
Job Requirements:
Required Education and/or Experience

 



  • Bachelor’s degree (B.A.) from four- year College or university preferred


  • 3 - 5 years of specialized experience in casino operations, marketing management or related with at least 2 years of supervisory experience required.


  • Working knowledge of Microsoft Office suite


  • Knowledge of Adobe Creative Suite a plus


  • Experience of direct marketing, database utilization and tracking systems a plus


  • 3 years of advertising agency experience with a focus on account supervision 



    Working Conditions/Physical Demands

     

    To perform this job successfully, the individual must me able to stand, move and work throughout the

    office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/work

    station for the duration of the shift.  Also may be subjected to a smoke filled environment.

     

    Typically the individual will be housed in an office environment.  The noise level in the work environment is usually moderate, but will escalate when located in the casino environment.  Must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to:  a computer keyboard, calculator, general office equipment and multi-line telephone.  

     


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