Location
Central Operations
City
Rancho Mirage
State
CA
Work Schedule
Varies
Average Hours per Week
40+
Travel Involved
0-10%
Job Type
Full Time
Starting Rate / Tips DOE  
Category
Marketing
Schedule
Full Time

Analyst, Database Marketing

Job Description:

Job Description Summary
 
Track, analyze and maintain all implemented database marketing and e-based marketing programs. 

Essential Duties and Responsibilities(other duties may be assigned)
 
  • Responsible for maintaining existing customer loyalty based programs.
  • Responsible for maintaining database files on all aspects and activities of direct mail marketing programs that enhance customer-loyalty, support strategic and tactical objectives that drive repeat business, increase brand recognition and recall, drive volume and increase revenue.
  • Track and analyze direct marketing programs and prepare proformas and post analysis for all promotions, tournaments and player recognition events.
  • Analyze player tracking data and run weekly analytical reports.
  • Extract data and lists for marketing direct mail and promotional offers.
  • Coordinate with necessary external vendors and internal departments to ensure accuracy of direct mail programs.
  • Maintain all customer list criteria and develop mailing criteria for all casino programs.
  • Maintain accuracy and integrity of the customer database by tracking returned mail and duplicate accounts.
  • Maintain integrity of the database through data entry standardization and cleanliness programs. (Group one/Group One or similar products)
  • Maintain NCOA (National Change of Address) updates on a quarterly basis.
  • Maintain card level program and host programs for high end players.
  • Provide excellent guest service.
  • Must comply with all applicable ACCRS and SRC System of Internal Controls, Standard Operating Procedures and all Tribal Regulations. 
PRIOR CASINO EXPERIENCE PREFERRED.

Job Requirements:

Required Education and/or Experience
 
  • Minimum of an Associates degree (AA) or equivalent from a two-year college or technical school; or at least three (3) years experience in either a Marketing Department, Casino Marketing Department, and/or advertising group with an emphasis on database and marketing business planning experience mandatory.
  • A strong, equivalent proven background in Casino Marketing, (minimum of three (3) years) that includes demonstrated experience in managing the advertising function will also be considered. 

    Working Conditions/Physical Demands
     
    To perform this job successfully, the individual must me able to stand, move and work throughout the
    office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/work
    station for the duration of the shift.  The individual may also be subjected to a smoke filled environment.
     
    Typically, the individual will be housed in an office environment.  The noise level in the work environment is usually moderate, but will escalate when located in the casino environment.  The individual must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to:  a computer keyboard, calculator, general office equipment and multi-line telephone.