Department Marketing
Category Marketing
City
State OK
Travel
Involved
0-10%
Type of
Position
Full-Time

An, Marketing I

APL / APLIC

Description:

 

  • Serve as a key marketing contact—planning campaigns, writing content, designing marketing collateral (including print, digital, web, social media and audio/video production) advising and collaborating with colleagues throughout the company.
  • Assist in planning and develop cost efficient marketing campaigns and tactics to increase sales, educate potential or existing Customers and support Customer retention.
  • Maintain company branding with internal and external marketing collateral to promote name awareness, core Company strategies and reputation in the market.

Requirements:

  • One to three of marketing, communication or advertising experience preferred, including one year experience in the insurance industry and/or marketing corporation or agency 
  • Experience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies.
  • Excellent layout and design skills (print and digital) from either previous work experience or education
  • Working knowledge of sales, advertising and marketing techniques
  • Advanced layout and design skills with the ability to create for print, digital or web
  • Strong Copywriting skills and the ability to write within organizational “voice” , in a variety of mediums including print, digital, web, social media news articles, video, etc. for marketing publications
  • Knowledge of insurance products and industry
  • Ability to lead projects while handling multiple projects at one time
  • Fully proficient on both PC and Macintosh platforms
  • Familiarity with advertising and state compliance laws
  • Fully proficient knowledge in Word, Excel, Access and PowerPoint
  • Fully proficient and advanced knowledge of Adobe Creative Suite including Adobe Photoshop, Adobe InDesign, Adobe Illustrator and Adobe Acrobat Professional
  • Proficient in web/audio visual software which may include Dreamweaver, , , After Effects, Adobe Premiere (equivalent), Adobe SoundBooth and html coding/editing
  • Working knowledge of video editing and production including filming, editing, slicing and post production
  • Working knowledge of variable data merge thru InDesign or Microsoft Office
  • Working knowledge of HTML email campaigns, web and  content management systems (CMS)
  • Knowledge and integration of marketing communications which may include social media outlets (Twitter, LinkedIn, Facebook, Google+) and CRM