- One to three of marketing, communication or advertising experience preferred, including one year experience in the insurance industry and/or marketing corporation or agency
- Experience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies.
- Excellent layout and design skills (print and digital) from either previous work experience or education
- Working knowledge of sales, advertising and marketing techniques
- Advanced layout and design skills with the ability to create for print, digital or web
- Strong Copywriting skills and the ability to write within organizational “voice” , in a variety of mediums including print, digital, web, social media news articles, video, etc. for marketing publications
- Knowledge of insurance products and industry
- Ability to lead projects while handling multiple projects at one time
- Fully proficient on both PC and Macintosh platforms
- Familiarity with advertising and state compliance laws
- Fully proficient knowledge in Word, Excel, Access and PowerPoint
- Fully proficient and advanced knowledge of Adobe Creative Suite including Adobe Photoshop, Adobe InDesign, Adobe Illustrator and Adobe Acrobat Professional
- Proficient in web/audio visual software which may include Dreamweaver, , , After Effects, Adobe Premiere (equivalent), Adobe SoundBooth and html coding/editing
- Working knowledge of video editing and production including filming, editing, slicing and post production
- Working knowledge of variable data merge thru InDesign or Microsoft Office
- Working knowledge of HTML email campaigns, web and content management systems (CMS)
- Knowledge and integration of marketing communications which may include social media outlets (Twitter, LinkedIn, Facebook, Google+) and CRM
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