Type of Position:
*Conceptualize and produce (with hands-on design and layout) all printed and electronic marketing collateral (brochures, flyers, posters, web pages, banner ads, email marketing, interactive presentations) for the division, supporting new, enhanced and existing products and/or services.
*Project Manage and develop a wide variety of budget –conscious marketing tactics to increase sales, educate customers, and promote customer retention.
*Maintain divisional branding with internal and external marketing collateral to promote name awareness and reputation in the market.
SKILLS OF THE IDEAL CANDIDATE:
Bachelor's degree in Marketing, Business, or related discipline or equivalent work experience
•Five to Seven of marketing, communication, or advertising experience preferred, including three to five years experience in the insurance industry and/or marketing corporation or agency.
•Excellent layout and design skills (print and web) from either previous work experience or education.
•Working knowledge of sales, advertising marketing techniques.
•Advanced layout and design skills, ability to create for print or web.
•Copywriting skills, ability to write within divisional “voice” marketing publications.
•Knowledge of insurance products and industry.
•Ability to lead projects while handling multiple projects at one time.
•Fully proficient on both PC and Macintosh Platforms.
•Familiarity with advertising and state compliance laws.
•Fully proficient knowledge in Word, Excel, Access and Powerpoint
•Fully proficient and advanced knowledge of design and illustration software including Adobe Photoshop CS2, Adobe InDesign CS2, Adobe Illustrator CS2, Adobe Acrobat Professional and Quark
•Proficient in web/audio visual software including Dreamweaver, Flash, Macromedia Contribute, Fireworks, Adobe image ready, Go Live.
•Working knowledge of video editing and production including filming, editing, slicing and post production
Variable data merge marketing and printing opportunities with merging thru Indesign and Access or Excel, along with merge/print software XMPie
"The most important asset anyone has is the ability to work and earn a living."
- C.W. CAMERON
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If you need reasonable accommodation to complete the on-line application, please contact the Human Resources Department.
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